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About Tyler

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The Full Story

Tyler Mard is a professional photographer and multimedia artist based in Daytona Beach, Florida who captures speed, beauty, and diversity of life through his lends. He is the founder and leader of Daytona Media, a team of car enthusiasts, business fanatics, and passionate artists who are inspired to change the world.


Tyler was born in Worcester, Massachusetts in 1996. He has always been fascinated by cars, photography, and technology. Growing up he always found himself playing and collecting Hot Wheels and Diecast cars. Additionally he loved playing racing games favoriting the Gran Turismo Series sense its 2nd release. 


When his mom kicked him out of the house, he was left no choice but to ride his bike with his friends. The BMX life led to many adventures, good memories, and amazing 2000s camera work we still look at today. Exploring, media creativity, and adrenaline rushes sculpted Tyler. 


Tyler eagerly started his career as a dishwasher at 16 to fund his 1993 Civic Hatch build. Little did he know at the time his life changed forever and was exposed to car culture. Quickly making his way into higher management positions and having several side hustles, he soon realized that he wanted to pursue his creative passions. He bought his first DLSR camera in 2014 and began taking photos of cars, events, and people. He also learned how to edit videos, create graphics, and design websites while elevating his photography. 


He moved to Florida in 2017 to pursue his creative dreams and founded Daytona Media, and later created a team of car enthusiasts, business fanatics, and passionate artists. Tyler fell in love with Florida’s all year round car scene and palm trees from coast to coast. 


Since then, Tyler has worked on various projects at the Daytona International Speedway and created content for movies cars. Tyler has taken opportunities to work with legendary vehicles in the the Fast and Furious franchise, IMSA TV cars and famous stars themselves. It doesn’t stop there. Tyler loves supporting small and starting businesses. Daytona Media has supported 100s of brands with promotions and marketing contributions. Tyler also supports thousands of clients in the healthcare industry. 


Tyler is not only a talented media artist, but also a savvy entrepreneur. He has opened several companies, such as mobile detailing and delivery services. He can be passionate about saving a moment in time but he is also provides high-quality services to his customers. He continues into the online market, where he sells his own merchandise, such as T-shirts, stickers, and prints, as well as products from his partners and sponsors. Tyler is always looking for new ways to expand his businesses and reach new audiences. He is a role model for aspiring entrepreneurs who cares about providing value to his people in the world. 


Tyler's work has been featured in various publications, such as IMSA, 1320 Video, and Florida Gators. He has also worked with clients such as Side Effects Custom Wraps, Tuners Invade, and Exotic Mobile Marketing. He is known for his unique style, attention to detail, and professionalism.


Tyler's vision is to inspire others to follow their dreams and express themselves through art. He believes that everyone has a story to tell and that photography is a powerful way to share it. He is always looking for new challenges and opportunities to grow as an artist and a person. Tyler is a genuine, hard working, young man. He travels across Florida and beyond to capture the beauty and diversity of life. 


Tyler Mard is more than just a photographer. He is a squad leader, a car lover, and a media mogul. He is Daytona Media.


-Written By Amy P.

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